This research considers the opportunities for using AI in HRM to raise the effectiveness of personnel management processes based on corporate social responsibility and the reduction of the divide between the market of university education and the job market. The authors combine the concept of the divide between the university education market and the job market with the concepts of CSR, the theory of digital transition, the theory of personnel management, etc. The novelty of this research lies in drawing the connection between the processes of human resource management, an increase in the level of corporate social responsibility, and the use of digital technologies based on AI to close the gap between the university education market and the job market.