Developing countries’ striving towards the improvement of socio-economic indicators against the background of ongoing global and domestic crises leads to the search for new ways to achieve goals in this direction. The growth of digital inclusion and overcoming of digital inequality allow unifying the society, which facilitates the creation of new types of economic activities in the sphere of the digital economy, which can be implemented in almost any country. Measures of improving the components of digital inclusion, which are implemented in the considered countries of Central Asia (Kazakhstan and Uzbekistan), allow these countries to solve complex socio-economic problems, including the reduction of the gap between the higher education market and the labour market. The novel feature of this research is the formation of a list of optimization directions and measures for raising digital inclusion in the selected countries of Central Asia, which will allow reducing the mismatch between the analysed markets.