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The concept of entrepreneurshipEntrepreneurship in an emerging marketEmerging markets follows a unique trajectory, distinct from that of developed economies. Chapter 2 delved into this, drawing from discussions in the GEMGlobal Entrepreneurship Monitor (GEM) report. One of the factors that we need to go back and understand about entrepreneurshipEntrepreneurship is why it matters. Any new business that is initiated brings new products or technologies or a new way of offering the same value set. These new businesses sometimes also are able to change the way in terms of value delivery being differently delivered then and now. The internet boom ushered in the e-commerceE-commerce which was also a means to shop. Consumers who earlier went to a physical shop were now considering the e-commerceE-commerce platform to buy online. The process of delivering value had changed, but the value propositionValue proposition remained unchanged.

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Intersectionality of Emerging Markets and Brand Building: Unlocking Global Best Practices

  • 章节

  • 发表日期：

    2025年

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  • Pinaki Dasgupta,
  • Arindam Banik

摘要

The concept of entrepreneurshipEntrepreneurship in an emerging marketEmerging markets follows a unique trajectory, distinct from that of developed economies. Chapter 2 delved into this, drawing from discussions in the GEMGlobal Entrepreneurship Monitor (GEM) report. One of the factors that we need to go back and understand about entrepreneurshipEntrepreneurship is why it matters. Any new business that is initiated brings new products or technologies or a new way of offering the same value set. These new businesses sometimes also are able to change the way in terms of value delivery being differently delivered then and now. The internet boom ushered in the e-commerceE-commerce which was also a means to shop. Consumers who earlier went to a physical shop were now considering the e-commerceE-commerce platform to buy online. The process of delivering value had changed, but the value propositionValue proposition remained unchanged.