Investment in the Indian stock market is a severe concern, retail participation is meagre compared to other nations. The country is said to be driven by its financial market or the stock market as it helps in the mobilisation of savings, it is also an essential indicator of the country’s performance. In this context, this study aims to examine the recent trends and patterns of retail investors in India. Furthermore, it explores the determining factors of the investment behaviour and decision-making of individual investors in the Indian stock market. Both primary and secondary data are used to examine retail investor trends and patterns, while primary data is utilised to assess cultural, social, and economic factors. A purposive sampling is employed to collect data from Nagasandra in Bangalore, which has a diverse population representative of individuals from all over India. By using a logistic regression model, this study reveals that both individual and household factors are responsible for participation in the stock market. More importantly, male members are more likely to invest in the stock market as compared to their female counterparts. Based on these findings, this chapter suggests that financial education-related subjects and awareness campaigns should be introduced in the syllabus of students from the primary level of education, and to educate the general public about the benefits of investing in the stock market.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Unmasking the Multifaceted Determinants of Investment Decision in Indian Stock Market

  • Kumar Priyanshu,
  • Akansha Khemka,
  • Shiba Shankar Pattayat

摘要

Investment in the Indian stock market is a severe concern, retail participation is meagre compared to other nations. The country is said to be driven by its financial market or the stock market as it helps in the mobilisation of savings, it is also an essential indicator of the country’s performance. In this context, this study aims to examine the recent trends and patterns of retail investors in India. Furthermore, it explores the determining factors of the investment behaviour and decision-making of individual investors in the Indian stock market. Both primary and secondary data are used to examine retail investor trends and patterns, while primary data is utilised to assess cultural, social, and economic factors. A purposive sampling is employed to collect data from Nagasandra in Bangalore, which has a diverse population representative of individuals from all over India. By using a logistic regression model, this study reveals that both individual and household factors are responsible for participation in the stock market. More importantly, male members are more likely to invest in the stock market as compared to their female counterparts. Based on these findings, this chapter suggests that financial education-related subjects and awareness campaigns should be introduced in the syllabus of students from the primary level of education, and to educate the general public about the benefits of investing in the stock market.