In marketing, brand positioning helps to establish a company’s image distinctively in the target market. It enables the marketers to formulate the apt marketing policy and strategy to get an edge over the competitors in this complex and volatile post COVID scenario. In this research, we have made a humble effort to understand the positioning of the comparable brands of the Smartphone by developing a perceptual map. The seven comparable brands have been identified by emphasizing the respondents’ views and consideration. While developing the perceptual map, the two most relevant dimensions have received adequate consideration–value for money and brand promotion. This study explores the interaction effect between brands and different relevant attributes. Thus, this research provides insight into assessing the positioning of similar brands of Smartphone along with attributes in the competitive market.