This study aims to investigate the influence of community attachment and community satisfaction on support tourism through perceived benefits and perceived costs in the context of developing the sustainability of tourism villages. A total of 300 respondents who are local residents and entrepreneurs of Malang Heritage Tourism Village in East Java, Indonesia, were this study’s subject. Testing was conducted using the Structural Equation Modeling (SEM) method. The results show that community attachment and community satisfaction have a significant positive influence on support for tourism, fully mediated by perceived benefits and perceived costs. Furthermore, perceived costs have a significant negative influence, while perceived benefits have a significant positive influence on tourism support. Perceived benefits proved to be the dominant variable influencing support for tourism development. These results provide important insights into understanding the factors influencing community support for local tourism. The outputs of these findings are expected to help design more sustainable and effective tourism management strategies in rural tourism destinations.