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This research aims to study the competitiveness of Dog Treats with Crickets of Ban Mae Tad Organic Agriculture Community Enterprise, as well as to develop a community business plan focusing on community involvement for sustainability. The study examines the competitiveness of Dog Treats with Crickets in terms of both objectives and consumption. The study found that Dog Treats with Crickets still have opportunities in the market due to the trend of pet humanization. Regarding consumption, there is a readiness to adapt well to changes. As a result, community enterprise groups have increased distribution channels, leading to higher income, and aligning with the Sustainable Development Goals aimed at eradicating poverty.

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Competitive Analysis of Community Enterprise in Thailand: Case Study the Dog Treats with Crickets of Ban Mae Tad Organic Agriculture Community Enterprise

  • 会议论文

  • 发表日期：

    2025年

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  • Chonrada Nunti,
  • Kewalin Somboon,
  • Varattaya Jangkrajarng

摘要

This research aims to study the competitiveness of Dog Treats with Crickets of Ban Mae Tad Organic Agriculture Community Enterprise, as well as to develop a community business plan focusing on community involvement for sustainability. The study examines the competitiveness of Dog Treats with Crickets in terms of both objectives and consumption. The study found that Dog Treats with Crickets still have opportunities in the market due to the trend of pet humanization. Regarding consumption, there is a readiness to adapt well to changes. As a result, community enterprise groups have increased distribution channels, leading to higher income, and aligning with the Sustainable Development Goals aimed at eradicating poverty.