Scholarlink

The creative economy, a global driver of economic development, plays a significant role in Thailand. Defined by UNCTAD as the marriage of creativity, culture, and technology, it emphasizes intellectual property and cultural goods (UNCTAD in World investment report 2010: investing in a low carbon economy. United Nations, 2010). This economic model not only promotes innovation, job creation, and cultural diversity (Hesmondhalgh in The cultural industries (2nd ed.). SAGE Publications Ltd. 2002) but also contributes significantly to Thailand’s GDP. While Gross Domestic Product (GDP) serves as a key economic indicator guiding policymakers and economists, forecasting the creative economy’s impact on Thailand’s GDP may have limitations that make it challenging to rely solely on historical data. More adaptable forecasting methods are needed to effectively analyse and predict its growth and impact. This study uses the grey model’s ability to handle small and incomplete data sets and capture the dynamic interactions between various factors, which makes it particularly well-suited for forecasting the GDP of the creative economy in Thailand. The results reveal that a diversification of revenue streams underscore the expanding demand within music, performing arts, visual arts, movies, and broadcasting sectors over the specified timeframe. In addition, the potential of these sectors in Thailand’s economy signals opportunities for further development and investment in the Thai food, traditional medicine, and cultural tourism industries. However, the dynamic nature of these industries and the growth rate of the creative economy are driven by technological advancements, changing consumer preferences, and market dynamics. For the overall performance of the creative economy Total creative industries (TCI), which are affected by the other variables, can be seen to increase for 10-year periods. Therefore, the gross domestic product (GDP) of the creative economy in Thailand is indeed crucial for policymakers, investors, and stakeholders since the creative economy has the potential to affect the growth rate of the overall economy.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Forecasting the Creative Economy in Thailand: Using Grey Forecasting Modelling

  • 会议论文

  • 发表日期：

    2025年

查看全文
  • Chanamart Intapan,
  • Jittima Singvejsakul,
  • Chukiat Chaiboonsri,
  • Tanita Deepachoo

摘要

The creative economy, a global driver of economic development, plays a significant role in Thailand. Defined by UNCTAD as the marriage of creativity, culture, and technology, it emphasizes intellectual property and cultural goods (UNCTAD in World investment report 2010: investing in a low carbon economy. United Nations, 2010). This economic model not only promotes innovation, job creation, and cultural diversity (Hesmondhalgh in The cultural industries (2nd ed.). SAGE Publications Ltd. 2002) but also contributes significantly to Thailand’s GDP. While Gross Domestic Product (GDP) serves as a key economic indicator guiding policymakers and economists, forecasting the creative economy’s impact on Thailand’s GDP may have limitations that make it challenging to rely solely on historical data. More adaptable forecasting methods are needed to effectively analyse and predict its growth and impact. This study uses the grey model’s ability to handle small and incomplete data sets and capture the dynamic interactions between various factors, which makes it particularly well-suited for forecasting the GDP of the creative economy in Thailand. The results reveal that a diversification of revenue streams underscore the expanding demand within music, performing arts, visual arts, movies, and broadcasting sectors over the specified timeframe. In addition, the potential of these sectors in Thailand’s economy signals opportunities for further development and investment in the Thai food, traditional medicine, and cultural tourism industries. However, the dynamic nature of these industries and the growth rate of the creative economy are driven by technological advancements, changing consumer preferences, and market dynamics. For the overall performance of the creative economy Total creative industries (TCI), which are affected by the other variables, can be seen to increase for 10-year periods. Therefore, the gross domestic product (GDP) of the creative economy in Thailand is indeed crucial for policymakers, investors, and stakeholders since the creative economy has the potential to affect the growth rate of the overall economy.