This chapter provides a general review of the potential for taking advantage of the halal market for aspiring halalpreneurs, particularly among young Muslims, and how they can reap its benefits. The discussion is based on the existing literature and reports concerning halalpreneurs and the halal market. The undeniable growth of the worldwide halal market in response to increasing demand from both Muslim and non-Muslim populations has been remarkable. However, a key challenge remains in developing the interest of halalpreneurs, especially among younger people. Focusing on halalpreneurship in Brunei Darussalam and Malaysia, the analysis suggests the importance of strengthening the halal ecosystem and creating an enabling environment to nurture and support halalpreneurs. This nurturing is vital for their exploration of diverse niche areas within the halal industry. Furthermore, it acknowledges the proactive efforts and initiatives undertaken by the governments in both countries to develop halalpreneurs, which should be not only sustained but also further developed. In future studies, it is recommended to examine factors that influence halal entrepreneurial intentions, as well as how problem-solving skills influence these intentions among younger generations within the halal sector.