Halal food is the major component of the growing halal market. Brunei Darussalam is among the numerous countries seeking to exploit the halal industry to diversify the economy and create employment, and has made significant attempts to develop the halal food sector. This chapter explores the halal food ecosystem in Brunei by describing its current state, the challenges it faces and recommendations for halal industry stakeholders. This chapter addresses four major challenges: 1) dependency on imports of food and raw meat products; 2) fraudulent products and practices; 3) appeasing demands from a new generation of halal consumers; and 4) an underdeveloped halal logistics industry. The arguments presented here are relevant for the local halal industry’s development as well as future research on related topics.