Halal as Competitive Advantage: The Role of Resource-based Halal Logistics
摘要
The chapter discusses halal tacit knowledge of the effects of halal food on the human body-mind-soul (health-intelligence-enthusiasm) enshrined in the Qur’an for high-quality brain neurons that develop spiritual intelligence. This determines halal logistics providers’ and users’ behaviour and responsibility to implement logistics services, processes and operations for halal food manufacturers and consumers. It is argued that halal logistics service providers positively impact on the four Ps of product/process, profit, people and planet. Further, the discussion examines the challenges and constraints facing halal logistics firms regarding increasing operating costs, enforcement, infrastructure, equipment and facilities, lack of digital and organisational capability, halal integrity and visibility, and a talent shortage. The analysis then presents evidence of the success of a halal-certified logistics company from Malaysia. In doing so, the resource-based halal logistics theory explains the competitive advantage of halal logistics service providers from tangible and intangible resource capability perspectives. The discussion suggests that companies implementing halal logistics can increase their efficiency and sustainability in a volatile, uncertain, complex and ambiguous environment.