Halal tourism is a worldwide trend in which Islamic values are used to guide a wide range of travel-related activities. Maqasid syariah signifies the precise instructions and a framework for objectives or purposes behind the Islamic law, that is guidelines for meeting people’s needs while doing Allah’s will. The purpose of this study is to explore how maqasid syariah is used in halal tourism in Brunei Darussalam. The study uses both qualitative and quantitative research methods. The majority of respondents agreed that the travel industry should adhere to syariah principles by employing tour guides who specialise in halal tourism, conducting halal tourism programmes and providing Muslim-friendly accommodation and itinerary-planning services. Muslim-friendly travel websites should offer halal activities as an option and provide food applications to identify nearby halal eateries in order to be syariah-compliant. The results suggest that halal tourism products and services in Brunei have applied a syariah-compliant model by catering to the faith-based needs of Muslim tourists. This study also recommends that policymakers consider maqasid syariah when creating policies, guidelines and frameworks for halal tourism to ensure the protection of religion, life, dignity, intellect and property. Brunei has the potential to become a leading halal tourism destination. Hence, implementing the halal idea as a business decision in the tourism industry can result in long-term sustainability.