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Applying artificial intelligence algorithms to e-commerce platforms to analyze users’ emotional tendencies and consumption behavior patterns. After retrieving big data of positive or negative reviews from the top 85 applications on domestic e-commerce platforms using big data spider technology, Sentiment vocabulary analysis and word cloud analysis are used to process the review data, resulting in a final sentiment analysis. This analysis allows us to identify product directions that consumers prefer, providing merchants with potential methods for improvement.

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Classification and Mining Algorithms for E-commerce Platform’s Big Data Based on Artificial Intelligence

  • 会议论文

  • 发表日期：

    2025年

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  • Xiao Wang,
  • Yuting Tang,
  • Jing Chen,
  • Lei Tang,
  • Guiqiu Liu

摘要

Applying artificial intelligence algorithms to e-commerce platforms to analyze users’ emotional tendencies and consumption behavior patterns. After retrieving big data of positive or negative reviews from the top 85 applications on domestic e-commerce platforms using big data spider technology, Sentiment vocabulary analysis and word cloud analysis are used to process the review data, resulting in a final sentiment analysis. This analysis allows us to identify product directions that consumers prefer, providing merchants with potential methods for improvement.