Visual communication design, as a practical and widely used specialty, is facing the challenge of innovation and breakthroughs of traditional design forms. With the advent of the Internet era, the openness and speed of information dissemination have put forward new requirements for design. Through literature review, this paper analyzes the latest research progress of visual communication design in art innovation, teaching methods, technology integration, emotional design, special group needs, design process visualization, and intelligent technology applications. Virtual reality technology provides a new form of presentation and interactive experience for visual communication design, promotes the transformation of design works from two-dimensional to three-dimensional, and promotes the integration of cross-professional technologies. Through the application case analysis of virtual reality technology in text, and graphic design, advertising creative design and interactive interface design, this paper shows how the technology improves design efficiency, reduces costs, and improves customer satisfaction.

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Research on Visual Communication Design Under the Background of Virtual Reality Technology

  • Lina You

摘要

Visual communication design, as a practical and widely used specialty, is facing the challenge of innovation and breakthroughs of traditional design forms. With the advent of the Internet era, the openness and speed of information dissemination have put forward new requirements for design. Through literature review, this paper analyzes the latest research progress of visual communication design in art innovation, teaching methods, technology integration, emotional design, special group needs, design process visualization, and intelligent technology applications. Virtual reality technology provides a new form of presentation and interactive experience for visual communication design, promotes the transformation of design works from two-dimensional to three-dimensional, and promotes the integration of cross-professional technologies. Through the application case analysis of virtual reality technology in text, and graphic design, advertising creative design and interactive interface design, this paper shows how the technology improves design efficiency, reduces costs, and improves customer satisfaction.