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Big data analytics (BDA) has become an essential strategic resource in modern business environments for its capacity to optimize decision-making and enhance performance (Mikalef et al., 2018; Jones & Tonetti, 2020). Yet, the value creation of BDA is not guaranteed, as many firms still face managerial and technical challenges that prevent them from realizing expected returns (Brinch et al., 2021; Tarafdar et al., 2013).

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Data Analysis and Corporate Value: Based on the Performance of Big Data in the Capital Market

  • 章节

  • 发表日期：

    2026年

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  • Xiaolong Li,
  • Lewei Liao,
  • Pengfei Sun,
  • Zhengyu Wu

摘要

Big data analytics (BDA) has become an essential strategic resource in modern business environments for its capacity to optimize decision-making and enhance performance (Mikalef et al., 2018; Jones & Tonetti, 2020). Yet, the value creation of BDA is not guaranteed, as many firms still face managerial and technical challenges that prevent them from realizing expected returns (Brinch et al., 2021; Tarafdar et al., 2013).