Open innovation continues to grow and encourages the movement of ideas across institutions that can leverage university’s capabilities in collaboration of research innovation and commercialization activities. One of the approaches is by the Living Lab. This study explores how a university based Living Lab in Indonesia can shift from a short project mindset to a more continuous and stable collaborative setting. Using action research, the study works directly with those involved in the Living Lab, observing their interactions and testing improvements through repeated cycles of learning. The discussion highlights three elements that influence continuity, namely value orchestration, knowledge sharing and the stages of co creation. Value orchestration helps different stakeholders align their intentions and resources. Knowledge sharing focuses on how community tacit knowledge and university explicit knowledge can meet and strengthen each other. Co-creation is a strategy on how Living Labs achieve a promising impact with divergent perspectives and complex challenges. The findings show that Living Labs can be treated as an organizational framework rather than a project based when value is managed, all stakeholders intervention is modelled and predicted and when projects are transformed to an institution minded. When these elements are achieved, the Living Lab is suitable to propose into a space that supports ongoing learning and innovation. This study offers insights that can help strengthen the role of Living Labs in the development of the innovation ecosystem in Indonesia.