Typography shapes consumer perceptions in packaging, influencing value and efficacy. Understanding Latin typography’s impact can sustain brand equity and inform cross-cultural marketing. This study investigates the impact of typeface choice on Arabic-speaking female consumers’ perception of hand cream products. A sample of 189 participants evaluated two identical product mockups, differing only in typeface—Bodoni (Serif) for Product 1 and Arial (Sans Serif) for Product 2. Consumer perceptions of price, hydration effectiveness, and healing effectiveness were assessed through survey responses. The findings indicate a statistically significant association between the perceived price of a product and its perceived effectiveness for hydration, with product 1 being seen as both more expensive and more effective for hydration. However, no significant relationship was found between price perception and healing effectiveness, suggesting that typography’s influence varies depending on the specific attribute evaluated. These results highlight the role of typeface selection in shaping consumer expectations, particularly for price-related and hydration cues. The study underscores the importance of typography in brand communication and packaging design while acknowledging limitations related to sample specificity and product scope. Future research should explore typography’s impact across different consumer demographics and product categories.