Metaverse is expanding the real world by adding an immersive next-generation virtual world. The users, by using their avatars, can smoothly interact within real and virtual worlds. The metaverse is expected to have a high impact on how people live, travel, shop, and interact with each other. As the technologies related to the metaverse are advancing, researchers are increasingly analyzing the effects of the metaverse in different fields. At this stage, it is imperative to assess the acceptance of the metaverse by various user communities. Further, it is also essential to explore the researchers’ interest across the globe for sustainable growth of the emerging metaverse. To fill this gap, in this study, we analyze the interest in the metaverse of three communities i.e., end users, media, and, researchers across six continents of the world. For this purpose, internet search traffic, research articles’ frequency, and news frequency are analyzed. The results of this study showed that user’s hype for metaverse was more in Europe and Asia as compare to other regions. Also the surge and decline patterns in news were found almost similar to that in search traffic. Starting at the end of 2021, researchers have shown great interest in the field of metaverse and there were huge number of research articles published in the domain onwards. The results of this research are likely to provide intuition for the steady success of metaverse evolutions and connectivity of the physical world and virtual world through storage, computing, and networking convergence. The research’s approach and findings should shed light on the steady metaverse transformation success and the coexistence of the real and virtual worlds through hyper-connection and hyper-convergence. This study not only explores the acceptance of the metaverse but also provides valuable insights into the sustainable growth and transformation dynamics of this emerging virtual world.

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A Study on the Global Hype of Metaverse for Sustainable Growth in the Future

  • Saima Abdullah,
  • Umara Zahid,
  • Zahid Rashid

摘要

Metaverse is expanding the real world by adding an immersive next-generation virtual world. The users, by using their avatars, can smoothly interact within real and virtual worlds. The metaverse is expected to have a high impact on how people live, travel, shop, and interact with each other. As the technologies related to the metaverse are advancing, researchers are increasingly analyzing the effects of the metaverse in different fields. At this stage, it is imperative to assess the acceptance of the metaverse by various user communities. Further, it is also essential to explore the researchers’ interest across the globe for sustainable growth of the emerging metaverse. To fill this gap, in this study, we analyze the interest in the metaverse of three communities i.e., end users, media, and, researchers across six continents of the world. For this purpose, internet search traffic, research articles’ frequency, and news frequency are analyzed. The results of this study showed that user’s hype for metaverse was more in Europe and Asia as compare to other regions. Also the surge and decline patterns in news were found almost similar to that in search traffic. Starting at the end of 2021, researchers have shown great interest in the field of metaverse and there were huge number of research articles published in the domain onwards. The results of this research are likely to provide intuition for the steady success of metaverse evolutions and connectivity of the physical world and virtual world through storage, computing, and networking convergence. The research’s approach and findings should shed light on the steady metaverse transformation success and the coexistence of the real and virtual worlds through hyper-connection and hyper-convergence. This study not only explores the acceptance of the metaverse but also provides valuable insights into the sustainable growth and transformation dynamics of this emerging virtual world.