The Rhetorical Presidency: Rhetorical Political Analysis of the Inauguration Speeches of Philippine Presidents, 1992–2022
摘要
This chapter investigates the rhetorical functions and strategies of the Philippine presidency through a rhetorical political analysis of inauguration speeches of the six contemporary, post-authoritarian presidents: Fidel V. Ramos (1992), Joseph Ejercito Estrada (1998), Gloria Macapagal-Arroyo (2004), Benigno “Noynoy” Aquino III (2010), Rodrigo Roa Duterte (2016), and Ferdinand “Bongbong” Marcos Jr. (2022). Specifically, the study answers the following questions: (1) What are the arguments made, and rhetorical strategies employed by the presidents in their given milieu? (2) What were the possible effects of these rhetorical constructions to public perceptions and discourse? and (3) What are the continuities and interruptions in the rhetorical performances of the presidents and their implications regarding presidential oratory? Through a reading of the existing and available YouTube video recordings of the inaugural speeches, we posit that a critical study of presidential rhetoric is necessary to make leaders accountable for their rhetoric and its effects. We also argue that recognizing the communicative dimension of the presidency is as important as the president’s economic and political agenda because restoring trust and faith in public institutions starts with words, promises, and rhetoric that hopefully turn into reality.