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As worldwide issues like climate change harm the environment and social gaps get worse sustainable business practices are starting to drive system-wide changes. This chapter explores the interplay between market dynamics and sustainability-driven breakthroughs. It highlights how business owners tap into green market openings to create products and services that benefit the environment and society. The study took a descriptive approach examining the theoretical writings on the topic. By looking at recent studies (2020–2024) real-world examples, and market shifts, the chapter outlines key strategies, hurdles, and frameworks for growing sustainable businesses. This gives helpful tips to entrepreneurs, government officials, and investors on how to back companies that turn a profit while doing good. The findings offer insights to business owners, policymakers, and researchers on ways to speed up the move towards a more sustainable and inclusive economy.

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How Do Sustainable Products, Services, and Entrepreneurial Strategies in Green Markets Drive Social and Environmental Change?

  • 章节

  • 发表日期：

    2026年

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  • Firas Jamil Alotoum,
  • Diana Homsi,
  • Sodfa El-Taher,
  • Hayat Fayez Mahmoud Banat,
  • ALanoud Mbaidin

摘要

As worldwide issues like climate change harm the environment and social gaps get worse sustainable business practices are starting to drive system-wide changes. This chapter explores the interplay between market dynamics and sustainability-driven breakthroughs. It highlights how business owners tap into green market openings to create products and services that benefit the environment and society. The study took a descriptive approach examining the theoretical writings on the topic. By looking at recent studies (2020–2024) real-world examples, and market shifts, the chapter outlines key strategies, hurdles, and frameworks for growing sustainable businesses. This gives helpful tips to entrepreneurs, government officials, and investors on how to back companies that turn a profit while doing good. The findings offer insights to business owners, policymakers, and researchers on ways to speed up the move towards a more sustainable and inclusive economy.