The concluding chapter synthesises the book’s key findings, directly addressing the research questions introduced in Chap. 1 . By integrating theoretical perspectives from Goffman and Deleuze, the chapter develops a nuanced interpretation of conflict styles through the conceptual lens of ‘multifacetedness’ of semiotic identity. The chapter critically reviews the study’s theoretical and methodological contributions to existing discursive identity scholarship, offering a comprehensive reflection on the research’s innovative approaches and significant insights. The chapter ends with suggestions for future research.