Sustainable solutions are made up of many products, services, and systems designed to address environmental, social, and economic problems. This means effective implementation depends on market-oriented strategies as well as non-market interventions. Drawing on concepts such as the marketing mix (4Ps), stakeholder theory, institutional theory, and the triple bottom line, the chapter describes how organizations can adopt sustainable marketing through accountable product design, equitable pricing, ethicalEthical distribution, and honest communication. It contrasts business models founded on profit and consumer demand with those guided by public policyPolicies, civil society, and grassroots movements. Hybrid models are a promising means of delivering inclusive, scalable, and sustainable impactImpact. Real-world examples from India and elsewhere illustrate these hybrid solutions in practice. The chapter also addresses issues like inadequate policyPolicies coordination, misleading claims of sustainabilitySustainability, and the intricacy of impactImpact measurement. Also, it suggests future solutions like digital tracking platforms, blended finance, and inclusive governance. It states that sustainability works best where social efforts and market forces are blended, rather than in silos.