Since society now expects businesses to perform ethically and solve social and environmental issues, corporate social responsibility (CSR) has gained prominence in the business sector. The paper utilizes a qualitative approach and looks into the factors that influence CSR adoption as well as the possible repercussions for businesses that choose to ignore their social and environmental obligations. The results show that CSR for corporations is now a must rather than just an option. This inevitable situation results from a number of variables. All stakeholders, such as customers, employees, investors, and regulators, expect businesses to operate properly and benefit society. Second, for sustainable development, corporations must be involved since they have the means, clout, and ability to contribute significantly to resolving these problems. Third, research has shown that organizations that practice social responsibility frequently have increased financial performance, greater brand perception, and improved stakeholder relationships, which results in long-term competitive benefits. The study also recognizes CSR’s shortcomings, including greenwashing, a lack of transparency, and the possibility of deliberate manipulation. This research study concludes by arguing that firms can no longer evade corporate social responsibility. To further improve the efficacy and legitimacy of CSR, future research should concentrate on examining best practices, assessing the effects of CSR activities, and tackling the remaining problems.

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Corporate Social Responsibility in India: Can it be Avoided Any More?

  • Chandra P. Gupta

摘要

Since society now expects businesses to perform ethically and solve social and environmental issues, corporate social responsibility (CSR) has gained prominence in the business sector. The paper utilizes a qualitative approach and looks into the factors that influence CSR adoption as well as the possible repercussions for businesses that choose to ignore their social and environmental obligations. The results show that CSR for corporations is now a must rather than just an option. This inevitable situation results from a number of variables. All stakeholders, such as customers, employees, investors, and regulators, expect businesses to operate properly and benefit society. Second, for sustainable development, corporations must be involved since they have the means, clout, and ability to contribute significantly to resolving these problems. Third, research has shown that organizations that practice social responsibility frequently have increased financial performance, greater brand perception, and improved stakeholder relationships, which results in long-term competitive benefits. The study also recognizes CSR’s shortcomings, including greenwashing, a lack of transparency, and the possibility of deliberate manipulation. This research study concludes by arguing that firms can no longer evade corporate social responsibility. To further improve the efficacy and legitimacy of CSR, future research should concentrate on examining best practices, assessing the effects of CSR activities, and tackling the remaining problems.