With the rapid advancement of Internet of Things technologies and the widespread use of mobile devices, the frequency and scale of user data collection have significantly increased, rendering data a fundamental strategic resource for enterprise development. However, in the pursuit of profit maximization, many enterprises tend to exploit data to its fullest extent while overlooking ethical concerns surrounding data collection, usage, and sharing. Today, data ethics issues extend beyond privacy to encompass data monopolies, fairness, and transparency, underscoring the urgent need for comprehensive data governance.