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This chapterFolklore investigates the relationship between festivals, folklore, and tourism through a multi-method research framework that combines both qualitative and quantitative research. It explores this using literature reviews, fieldwork, interviews, case studies, as well as database analysis, to show how cultural traditions are maintained, transformed, and commercialized within the context of tourism development. This discussion underscores the socio-cultural context of festival practices, including education, values, religious beliefs, ethics, and consumption patterns, contributing to both festival psychology and tourism demand. Informed by social constructionism and collectiveCollective memory theory, the chapter exemplifies how festivals embody shared cultural heritageCultural heritage while mediating their transformations through contemporary tourismTourism economies. Psychological perspectives are also introduced to examine motivations, emotional experiences, satisfaction, and loyalty through the prism of festival participation, supplemented by analyses of crowd dynamics and community identityCommunity identity formation. The chapter offers a contextualization of TaiwanTaiwan’s festival practices in relation to wider trends in international research and considers key debates centered on authenticityCommodification“Authenticity, commodification, community cohesionCohesion, and sustainabilitySustainability. Connecting folklore traditions to globalGlobal tourism discourses, this chapter thus offers a comprehensive framework for understanding festivals as both cultural heritage and dynamic drivers of socio-economic development.

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Festivals, Folklore, and Tourism: Methods, Contexts, and Trends

  • 章节

  • 发表日期：

    2025年

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  • Wei-Ta Fang,
  • Arba’at Hassan,
  • Max Horng

摘要

This chapterFolklore investigates the relationship between festivals, folklore, and tourism through a multi-method research framework that combines both qualitative and quantitative research. It explores this using literature reviews, fieldwork, interviews, case studies, as well as database analysis, to show how cultural traditions are maintained, transformed, and commercialized within the context of tourism development. This discussion underscores the socio-cultural context of festival practices, including education, values, religious beliefs, ethics, and consumption patterns, contributing to both festival psychology and tourism demand. Informed by social constructionism and collectiveCollective memory theory, the chapter exemplifies how festivals embody shared cultural heritageCultural heritage while mediating their transformations through contemporary tourismTourism economies. Psychological perspectives are also introduced to examine motivations, emotional experiences, satisfaction, and loyalty through the prism of festival participation, supplemented by analyses of crowd dynamics and community identityCommunity identity formation. The chapter offers a contextualization of TaiwanTaiwan’s festival practices in relation to wider trends in international research and considers key debates centered on authenticityCommodification“Authenticity, commodification, community cohesionCohesion, and sustainabilitySustainability. Connecting folklore traditions to globalGlobal tourism discourses, this chapter thus offers a comprehensive framework for understanding festivals as both cultural heritage and dynamic drivers of socio-economic development.