This chapter addresses the nature and scope of translation in the advent of generative artificial intelligence (GenAI). It argues for a conception of translation which exceeds the act of transferring content from one language into another and encompasses an entire transaction from the commission of an assignment to its consumption by the end-user. This enlarged view is pertinent today as platforms like ChatGPT are demonstrating enhanced translation competencies on the level of meaning transfer. Drawing on key rubrics from Australia’s National Accreditation Authority for Translators and Interpreters (NAATI), the American Translators Association’s (ATA) job task analysis, and the European Masters in Translation (EMT), the chapter proposes a paradigm shift in translator training and translation quality assessment—one which pivots away from language competency toward intercultural competency, research competency, technological competency, and service provision competency.