This chapter explores how the Black Girl Hockey Club’s (BGHC) digital presence, particularly on Twitter, serves as an entry point for deeper racial justice engagement, coalition-building, and social change. Drawing on interviews and participant observations, the chapter argues that BGHC’s Black feminist digital activism cultivates an intellectual community that strengthens racial literacy, critical dialogue, and cross-racial solidarity. It details how online engagement translated into offline impacts, such as advocacy, organizing, and increased accountability in hockey spaces, while also highlighting the emotional labour of Black women at the forefront. While many participants, especially white allies, credited BGHC for increased consciousness and action, the chapter critically examines hesitancy, white fragility, and performativity that often constrain broader participation. BGHC’s social media offered low-barrier access to complex discourses, challenging dominant sport media narratives and disrupting hegemonic ideologies of whiteness and masculinity in hockey. Through collective care, education, and the intentional centring of Black women’s voices, BGHC fostered new networks, subcultures, and community-led transformations and positions BGHC as a digital Black feminist movement generating real-world shifts in equity, advocacy, and cultural resistance within and beyond sport.