While studies on individual behaviors in emergencies have conducted analyses from various perspectives, key independent variables frequently used in many studies are personal profiles and information feedback. In this field, different studies have employed different frameworks according to the study interest, and therefore a common approach established for the analysis hardly exists. By contrast, in the field of consumer demand control, especially for electricity-saving behaviors, studies have some common characteristics in that they focus on residential electricity consumption as a performance variable of electricity saving and that key independent variables are pricing and information feedback.