Over the past decade the construction project management sector has remained predominantly male oriented. Although this gender disproportion has decreased over time globally, yet it remains stagnant in South Africa. The way we work, how do we define and express ourselves reflects the formal workplace representation of the individual. It further shapes the goals and aims of the person. To reflect these, identity at work and at home through a negotiation process can be identified as an action-based solution. The process allows for barriers to be identified and solutions formed through identity work strategies. This input-output process allows for tailored solutions. In order to gain a better understanding of one’s workplace the individual’s role within the organisation in relation to their colleagues, needs to be identified and used for self-regulation. Regulation relates to the identification, analysis and regulating of one’s identity to better ones current and future state. Conceptual models are formed through an input-output process of barriers into strategy. Qualitative data collected is used to gauge the applicability from theory-based strategy to practice in South Africa. A goal-based conceptual model is recommended for analysing individual barriers and thus regulating their identity in the industry through the application of the conceptual models.