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In today’s uncertain and unstable environment, the stability and grounding provided by organizational values is critical. We introduce in this chapter the Value Infusion Methodology (VIM), a structured approach that embraces storying to infuse core values into the organizational culture. We begin by exploring the complex nature of storying. A central component of VIM is the collection and development of leader-driven stories illustrating values in action. The four-step VIM model includes (1) engaging senior leaders, (2) building the value stories, (3) organizing and accessing the stories, and (4) mobilizing the value stories. The Bennet Internalization Model (BIM) is used to assess success.

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Corporate Value Infusion Through Storying

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  • 发表日期：

    2026年

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  • Alex Bennet

摘要

In today’s uncertain and unstable environment, the stability and grounding provided by organizational values is critical. We introduce in this chapter the Value Infusion Methodology (VIM), a structured approach that embraces storying to infuse core values into the organizational culture. We begin by exploring the complex nature of storying. A central component of VIM is the collection and development of leader-driven stories illustrating values in action. The four-step VIM model includes (1) engaging senior leaders, (2) building the value stories, (3) organizing and accessing the stories, and (4) mobilizing the value stories. The Bennet Internalization Model (BIM) is used to assess success.