‘Sport as Business’ (Popular Spectacle Model and Exclusive Patronage Model)
摘要
As this research has already established, a substantial body of literature has documented and reinforced the central role of sport within the British Empire. Scholars broadly agree that sport emerged as a key cultural institution in nineteenth-century Britain. It was progressively institutionalised in British public schools and increasingly embraced by the wider community. Over time, sport became emblematic of British identity, serving as a vehicle for expressing and disseminating British cultural values across the empire.