The social norms prevalent in Central Asia are deeply ingrained in the region’s traditions, cultural practices, and historical experiences, influencing various facets of life such as family dynamics, gender roles, and community engagement. This chapter explores how these social norms shape perceptions of happiness, drawing from literature and empirical studies to provide a comprehensive understanding of the factors affecting subjective well-being in the region. By examining the interplay between social norms and happiness, this chapter aims to provide insights into the broader implications of these norms for individual and collective life satisfaction in Central Asia, shedding light on the complex relationship between cultural context and well-being in the region.