This chapter explores the ethical dimensions of Generative AI (GenAI), focusing on its transformative role in content creation and its far-reaching societal impacts. It analyses ethical challenges such as misinformation, intellectual property violations, bias, and the Doppelgänger Effect—where AI replicates human personas. The chapter presents frameworks and regulatory approaches to mitigate harms, including EU’s AI Act, platform policies, and emerging legal actions. Through case studies like deepfakes during war, copyright lawsuits, and public-health misinformation, it highlights the need for transparent, participatory, and harmonized governance to balance AI innovation with ethical compliance.