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This chapter explores the rational dimension of algorithmic management in the food-delivery platform economy.Extending Braverman’s deskilling thesis and the concept of rational control into the domain of platform-mediatedlabour, I unpack how algorithmic systems are deployed to extract surplus labour. I identify a set of rational controltechniques—smart machinery control, information monopolisation, algorithm-mediated stakeholder governance,and gamified incentive-penalty systems—which together constitute what I term a rational algorithmic controlecosystem. This ecosystem not only disciplines and fragments workers geographically and temporally but alsodegrade the labour process through a form of digital Taylorism.

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Algorithmic Coercion: The Rational Control of Platform Labour

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  • 发表日期：

    2025年

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  • Hui Huang

摘要

This chapter explores the rational dimension of algorithmic management in the food-delivery platform economy.Extending Braverman’s deskilling thesis and the concept of rational control into the domain of platform-mediatedlabour, I unpack how algorithmic systems are deployed to extract surplus labour. I identify a set of rational controltechniques—smart machinery control, information monopolisation, algorithm-mediated stakeholder governance,and gamified incentive-penalty systems—which together constitute what I term a rational algorithmic controlecosystem. This ecosystem not only disciplines and fragments workers geographically and temporally but alsodegrade the labour process through a form of digital Taylorism.