ABC is a collaborative programme and module design method created at University College London (UCL) in 2015 and now used widely across the higher education sector to help develop new programmes and review existing provision. It enables programme and module teaching teams rapidly to develop a storyboard visualising the learner journey based on their activities through the course of study. The method is non-prescriptive and builds from the participants’ existing practice but can be used to identify opportunities for blended learning, to review assessment and feedback and to align a given programme to wider institutional priorities. At the heart of ABC is a 90-minute collaborative campus-based or online workshop. As teaching teams build the storyboard of the students’ learning journey, they reflect on the purpose, structure and outcomes of their current or planned modules. In this process, teaching practice is discussed, and opportunities to enhance the student journey may be identified and agreed. Change is a likely, though not a required, outcome. Storyboarding the sequence and combination of learning activities as a peer group may also validate current designs and practices. Participants often report feeling more confident as teachers after an ABC session.