Many studies have been done on food packaging and purchasing behaviour. Among these, research on Japanese food is one of the highly researched areas. Despite Japanese Bento lunch packaging style being highly popular, less research focussed on this area. Therefore, this study investigates the adaptation of the Japanese Bento concept for Malaysian Indian food packaging among Generation Z (Gen Z) in Malaysia, focusing on the Klang Valley region using a quantitative research approach through surveys from 220 Gen Z respondents. Cross-cultural adaptation theory was used as the theoretical framework for this research to understand the factors influencing the acceptance and adaptation of the Bento concept among Gen Z. Key variables such as media exposure, health consciousness, convenience, and aesthetic appeal were focussed. The findings reveal a significant positive relationship between media exposure to Japanese culture and the acceptance of the bento concept among Gen Z in Malaysia pertaining to Malaysian Indian food. Other aspects found were health consciousness, convenience in packaging and organising food, and visual appeal of the packed food. Despite the positive reception, challenges such as sourcing appropriate packaging materials and maintaining food freshness were noted, highlighting areas for further improvement. This study concludes that the Japanese bento concept holds a substantial potential for adaptation and acceptance among Gen Z in Malaysia, particularly when applied to Malaysian Indian cuisine.