Japan has intensified efforts to become a more inclusive destination for Muslim travelers. This study presents preliminary findings on how Malaysian Muslim travelers use online platforms to navigate Japan as a Muslim-friendly destination, focusing on social media and specialized apps. This qualitative research utilized in-depth interviews with social media influencers and Malaysian Muslim travelers. These interviews provide a comprehensive understanding of the digital tools and strategies used by these travelers. Malaysian Muslim travelers frequently utilize social media to gather information and share experiences. Facebook groups dedicated to Muslim travelers in Japan serve as a resource where users exchange tips about halal food, prayer facilities, and other Islamic amenities. Moreover, digital applications allow users to scan barcodes on products to check their halal status, providing a quick and reliable method to ensure dietary compliance. Malaysian Muslim travelers also increasingly turn to other social media platforms like Instagram and TikTok for reviews and recommendations. Travel influencers and fellow travelers share videos showcasing their experiences with halal dining, prayer facilities, and other aspects of Muslim-friendly travel in Japan. Overall, this study highlights the critical role of digital platforms and applications in making Japan more accessible and welcoming for Muslim travelers. By leveraging social media, dedicated apps, and influencer content, Malaysian Muslim travelers can effectively plan and enjoy their trips, ensuring their religious needs are met while exploring Japan. These preliminary findings underscore the potential for further digital innovations to enhance the Muslim-friendly travel experience in Japan.

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Japan as a Muslim-Friendly Destination for Malaysian Travelers: Preliminary Findings

  • Nur Hafeeza Ahmad Pazil,
  • Ichiro Sugimoto

摘要

Japan has intensified efforts to become a more inclusive destination for Muslim travelers. This study presents preliminary findings on how Malaysian Muslim travelers use online platforms to navigate Japan as a Muslim-friendly destination, focusing on social media and specialized apps. This qualitative research utilized in-depth interviews with social media influencers and Malaysian Muslim travelers. These interviews provide a comprehensive understanding of the digital tools and strategies used by these travelers. Malaysian Muslim travelers frequently utilize social media to gather information and share experiences. Facebook groups dedicated to Muslim travelers in Japan serve as a resource where users exchange tips about halal food, prayer facilities, and other Islamic amenities. Moreover, digital applications allow users to scan barcodes on products to check their halal status, providing a quick and reliable method to ensure dietary compliance. Malaysian Muslim travelers also increasingly turn to other social media platforms like Instagram and TikTok for reviews and recommendations. Travel influencers and fellow travelers share videos showcasing their experiences with halal dining, prayer facilities, and other aspects of Muslim-friendly travel in Japan. Overall, this study highlights the critical role of digital platforms and applications in making Japan more accessible and welcoming for Muslim travelers. By leveraging social media, dedicated apps, and influencer content, Malaysian Muslim travelers can effectively plan and enjoy their trips, ensuring their religious needs are met while exploring Japan. These preliminary findings underscore the potential for further digital innovations to enhance the Muslim-friendly travel experience in Japan.