This chapter explores the cultural themes of the film Avatar, emphasizing its connections to the broader tradition of cultural roots-seeking, particularly within the Western context. By comparing the film with The Lord of the Rings, it highlights how both works reflect a search for cultural origins through myth and allegory. The analysis probes into the intellectual and cultural significance of these works, examining their links to the crisis of modernity and the concept of “cultural capital.” It sheds light on China’s cultural industry and its potential to create culturally influential works within its own context.