This chapter presents the perspectives of key stakeholders in the news industry about the value of news, including news publishers, policy makers, digital platforms, journalists, and economists. Based in democratic theory and drawing on thematic analysis of in-depth, semi-structured interviews, the chapter reveals the complexity of the evolving economic realities of the news market and its impact on perceptions of news’ value and sustainability. The chapter explores a range of approaches being used by news businesses to secure the future of news, including value added approaches, government intervention, subscription, and advertising. Importantly, it highlights the increasing tension between news as a commodity and its economic value to publishers and news as a public good produced in the public interest. The conversations with stakeholders shared here reveal the dilemma they face as they struggle to maintain both the economic and social value of news in an increasingly competitive content environment with a fragmenting audience that is reluctant to pay for news.