This study aims to contribute to the development of strategies that strengthen the Construction and Demolition Waste (CDW) market, positioning it as a key element for promoting urban sustainability. CDW management plays a vital role in advancing the circular economy and encouraging sustainable construction practices in cities. In Maceió, located in northeastern Brazil, environmental challenges are intensified by soil subsidence in several neighborhoods, such as Bebedouro, Bom Parto, Farol, Mutange, and Pinheiro, increasing the urgency for effective waste management. The main objective of this research was to identify the key barriers that hinder the development of the CDW market in the municipality. The study focused on how technical, economic, and regulatory factors influence the construction sector, with particular attention to issues like the lack of integrated public policies, insufficient government incentives, and low awareness of the economic and environmental benefits of recycling CDW. A mixed-methods approach was adopted, combining interviews and questionnaires with professionals directly involved in waste management. The research also analyzed relevant experiences and practices that shape CDW management in the local context. Preliminary findings indicate a general consensus on the importance of CDW recycling. However, the study highlights persistent challenges, including fragmented public policies, limited access to appropriate technologies, and weak coordination among government agencies, the private sector, and civil society. These findings emphasize the urgent need for integrated actions to overcome these barriers and unlock the full potential of the CDW market as a strategic tool for sustainable urban development.