Gender inequalities in African societies have often resulted in the exclusion and marginalisation of muted and otherised sexualities. Mostly, hegemonic masculinities and femininities have structured expressions of media content, much to the detriment of women and muted sexualities. This chapter examines practices of countering marginality and media blackout among gender minorities and LGBTI individuals. Utilising experiences from Zimbabwe, the chapter notes that gender minorities face ostracisation and exclusion from both social space as well as media spaces. However, alternative media spaces such as social media have been important platforms for challenging both patriarchal, homophobic prejudices and normalising marginalised gender expressions. The chapter is based on social media content analysis on platforms such as WhatsApp, Facebook, Instagram, and X. It examines alternative gender expressions in restrictive spaces and how social media has provided spaces for challenging heteronormative gender norms. Drawing from Hearn (2004) and Connell’s (1987) ideas on dominant and subordinate masculinities and femininities, the chapter notes that gender minorities and muted sexual groups are not passive victims of their social predicament. It shows how they engage in counterhegemonic struggles of challenging dominant masculinities and femininities. Through deploying satire and caricaturing mainstream perspectives, alternative media provides ‘safe’ spaces for expression by marginalised groups.

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Challenging Gendered Media Blackout through Social Media Activism

  • V. B. Ojong,
  • H. S. Basure

摘要

Gender inequalities in African societies have often resulted in the exclusion and marginalisation of muted and otherised sexualities. Mostly, hegemonic masculinities and femininities have structured expressions of media content, much to the detriment of women and muted sexualities. This chapter examines practices of countering marginality and media blackout among gender minorities and LGBTI individuals. Utilising experiences from Zimbabwe, the chapter notes that gender minorities face ostracisation and exclusion from both social space as well as media spaces. However, alternative media spaces such as social media have been important platforms for challenging both patriarchal, homophobic prejudices and normalising marginalised gender expressions. The chapter is based on social media content analysis on platforms such as WhatsApp, Facebook, Instagram, and X. It examines alternative gender expressions in restrictive spaces and how social media has provided spaces for challenging heteronormative gender norms. Drawing from Hearn (2004) and Connell’s (1987) ideas on dominant and subordinate masculinities and femininities, the chapter notes that gender minorities and muted sexual groups are not passive victims of their social predicament. It shows how they engage in counterhegemonic struggles of challenging dominant masculinities and femininities. Through deploying satire and caricaturing mainstream perspectives, alternative media provides ‘safe’ spaces for expression by marginalised groups.