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According to the Ministry of Cooperatives and SMEs of the Republic of Indonesia, MSMEs contributed 61% to Gross Domestic Product (GDP), with 65.5 million MSMEs operating nationwide in 2022. Notably, 64% of these MSMEs—approximately 41 million—are led by women. Recognizing their potential, the Indonesian government issued Presidential Regulation No. 2 of 2022 on National Entrepreneurship Development for 2021–2024 and launched National Entrepreneurship Development Framework in 2023, which consists of programs such as, business consultation and assistance, business incubation and accelerator, as well as access to financial support. However, women-owned MSMEs still face challenges, including inadequate digital skills, socio-cultural barriers, and limited access to technology and financing. This chapter explores the digital empowerment of women-owned MSMEs in Indonesia using focus group discussions (FGD) and a systematic literature review (SLR). By analyzing research, government reports, and industry studies, it identifies key factors influencing digital adoption and challenges faced by women entrepreneurs. The findings highlight the need for comprehensive support, encompassing not only policies and financing but also empowerment programs, technical assistance, and partnerships among governments, private sectors, and civil society to create an enabling ecosystem for women-owned MSMEs. By offering actionable recommendations, this chapter aims to foster a more inclusive digital ecosystem that empowers women-owned MSMEs to navigate and succeed in the digital economy.

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Empowering Women-Owned Micro, Small, and Medium Enterprises in the Digital Economy: Case Study in Indonesia

  • 章节

  • 发表日期：

    2025年

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  • Filda Citra Yusgiantoro,
  • Felicia Grace Ratnasari Utomo,
  • Vivid Amalia Khusna

摘要

According to the Ministry of Cooperatives and SMEs of the Republic of Indonesia, MSMEs contributed 61% to Gross Domestic Product (GDP), with 65.5 million MSMEs operating nationwide in 2022. Notably, 64% of these MSMEs—approximately 41 million—are led by women. Recognizing their potential, the Indonesian government issued Presidential Regulation No. 2 of 2022 on National Entrepreneurship Development for 2021–2024 and launched National Entrepreneurship Development Framework in 2023, which consists of programs such as, business consultation and assistance, business incubation and accelerator, as well as access to financial support. However, women-owned MSMEs still face challenges, including inadequate digital skills, socio-cultural barriers, and limited access to technology and financing. This chapter explores the digital empowerment of women-owned MSMEs in Indonesia using focus group discussions (FGD) and a systematic literature review (SLR). By analyzing research, government reports, and industry studies, it identifies key factors influencing digital adoption and challenges faced by women entrepreneurs. The findings highlight the need for comprehensive support, encompassing not only policies and financing but also empowerment programs, technical assistance, and partnerships among governments, private sectors, and civil society to create an enabling ecosystem for women-owned MSMEs. By offering actionable recommendations, this chapter aims to foster a more inclusive digital ecosystem that empowers women-owned MSMEs to navigate and succeed in the digital economy.