This study employed a comprehensive and systematic literature review, utilizing a structured approach to identify and analyze pertinent articles in the specific field of space tourism demand measurement. The focus of this review encompassed both macro and micro perspectives to gain a holistic understanding of the subject. By examining a broad range of articles published over the past 13 years, we were able to elucidate common themes and methodologies utilized in measuring space tourism demand. Through this analysis, our aim was to offer valuable insights that could guide future research endeavors and provide practical assistance to industry practitioners and policymakers. The ultimate goal of this endeavor is to enhance comprehension regarding the development and marketing of space tourism products and services. By shedding light on the various dimensions of space tourism demand measurement, this study aims to contribute to the establishment of a well-informed and comprehensive foundation for further research and strategic decision-making within the space tourism domain.