This chapter examines Brazil’s media landscape through the lens of subimperialism—a concept developed by Ruy Mauro Marini to describe dependent capitalism’s highest stage. Building on Farooq Sulehria’s application of subimperialism to South Asian media, we argue that Brazil’s cultural industry, particularly television, exemplifies a subimperialist dynamic: it mediates global capital flows while reinforcing dependency. Drawing upon the Political Economy of Communication, we analyze how Brazil’s media sector, dominated by Rede Globo, negotiates contradictions between super-exploitation of labor, luxury consumption for elites, and mass audience commodification. Globo’s historical trajectory—from its US backed origins under military rule to its international expansion via telenovela exports—demonstrates how subimperialist media capitalizes on weaker markets while remaining technologically and financially subordinate to core economies. The chapter concludes by situating Globo’s recent digital strategies (e.g., Globoplay) within Marini’s late work on globalization’s regressive division of labor, urging further research on how media subimperialism exacerbates gendered, racialized, and class inequalities in the periphery.