This study explores how the Design Structure Matrix (DSM) can enhance the efficiency of new product development processes within a prominent automotive manufacturing context. By applying optimization algorithms to a Binary DSM, the research identifies opportunities to rearrange activities for improved outcomes. These findings offer insights for refining and streamlining new product development strategies within the automotive industry, drawing from a specific organizational context.

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De-Risking New Product Development (NPD) Processes Using Design Structure Matrix (DSM)

  • Hrithik Bhatia,
  • T. Radharamanan

摘要

This study explores how the Design Structure Matrix (DSM) can enhance the efficiency of new product development processes within a prominent automotive manufacturing context. By applying optimization algorithms to a Binary DSM, the research identifies opportunities to rearrange activities for improved outcomes. These findings offer insights for refining and streamlining new product development strategies within the automotive industry, drawing from a specific organizational context.