This chapter primarily focuses on the application of digital communications in institutions in changing scenario of contemporary times. It also offers some relevant grounds where the initiatives and efforts of institutions from different fields can be captured for the enforcement of changing features of digital communications. The chapter also attempts to show the fields where the limited arena of applications of digital communication can be surpassed offering the deployed sides of its effective performance to meet the demands of the present time. In this regard, the chapter offers some discursive sections to highlight the focal points like institutional profile, writing about institutions, the role of institutional websites, the role of media for an institution, and the significance of brand value for an institution or organization. This set of topics clearly demonstrates the applications of digital communication and relevant issues that are closely adjusted with it. Overall, digital communication is shown as a rapport-bulding making tool with various stakeholders for different effective purposes. A notable feature of the chapter is that places emphasis on the application of digital communication in academic institutions because the conception of effective teaching, progressive process of education, and the mode of learning are changing day by day. Along with suggestive information for teachers and students some effective strategies are elaborately discussed here for the academic institutions as well. It enables the stakeholders to perform effectively in an updated process within the entire system. In this chapter it is suitably argued how human capabilities and upgraded digital technologies can perform collectively for gaining better and fruitful results that is highly significant in recent and upcoming times. However, a qualitative methodology has been adopted for the preparation of this chapter and for structuring its contents.