Following the introduction of artificial intelligence, significant changes in consumer behaviour and marketing strategies are expected. This article introduces a comprehensive framework for assessing the impacts of artificial intelligence (AI) that is based on extensive engagement with real-world applications and previous scholarly investigations. The analysis takes into account multiple factors, including the integration of artificial intelligence into a robot, different levels of intelligence, and various types of tasks. The investigation progresses by outlining a research strategy that includes essential ethical considerations, privacy implications, and bias considerations, as well as upcoming marketing techniques and consumer behaviours. Prior studies indicate that enhancing the effectiveness of artificial intelligence by combining it with human administrators is more favourable than relying solely on autonomous operations.