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This chapter discusses sumo globalisation’s historical continuity and cultural value maintenance. Actually, globalisation began in the late Edo period. The Bakumatsu opening witnessed foreigners observing sumo and introducing it to the West. Hokkaido-born wrestlers’ rise symbolized domestic globalisation, forming the foundation for foreign wrestler acceptance. Sumo possesses value transcending mere sport as a ‘living cultural treasure’. Amid intensifying global market competition, sumo’s cultural distinctiveness becomes an important differentiation element. The 2025 London performance demonstrated sumo’s international value. Simple theoretical analysis indicates annual tournament days’ impact on sumo quality. Excessive tournaments burden wrestlers, potentially causing quality decline. The Sumo Association faces dilemmas balancing commercial success and cultural value maintenance. In the globalisation era, sumo aims to balance Japanese culture’s authenticity with universal sport characteristics. The chapter explores how traditional cultural institutions navigate globalisation while preserving their essential character, offering broader insights into cultural heritage management in contemporary global society.

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Globalisation of Market Competition and the ‘Living Cultural Treasure’ The ‘Dignity of Sumo’ as Such

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  • 发表日期：

    2026年

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  • Eiji Yamamura

摘要

This chapter discusses sumo globalisation’s historical continuity and cultural value maintenance. Actually, globalisation began in the late Edo period. The Bakumatsu opening witnessed foreigners observing sumo and introducing it to the West. Hokkaido-born wrestlers’ rise symbolized domestic globalisation, forming the foundation for foreign wrestler acceptance. Sumo possesses value transcending mere sport as a ‘living cultural treasure’. Amid intensifying global market competition, sumo’s cultural distinctiveness becomes an important differentiation element. The 2025 London performance demonstrated sumo’s international value. Simple theoretical analysis indicates annual tournament days’ impact on sumo quality. Excessive tournaments burden wrestlers, potentially causing quality decline. The Sumo Association faces dilemmas balancing commercial success and cultural value maintenance. In the globalisation era, sumo aims to balance Japanese culture’s authenticity with universal sport characteristics. The chapter explores how traditional cultural institutions navigate globalisation while preserving their essential character, offering broader insights into cultural heritage management in contemporary global society.