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A company always has a brand with its company name. In addition to this brand, the company usually has one or more brands for individual products or product segments. Therefore, a company almost always has to manage a brand portfolio.

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Managing a Trademark Portfolio

  • 章节

  • 发表日期：

    2026年

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  • Thomas Heinz Meitinger

摘要

A company always has a brand with its company name. In addition to this brand, the company usually has one or more brands for individual products or product segments. Therefore, a company almost always has to manage a brand portfolio.