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After several years of use, it may become necessary to “refresh” a brand. Alternatively, it may be necessary to adapt a brand to a realignment of the company. In some cases, a figurative mark or a word/figurative mark may contain elements that no longer reflect the company’s identity.

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Facelifting and Relaunch

  • 章节

  • 发表日期：

    2026年

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  • Thomas Heinz Meitinger

摘要

After several years of use, it may become necessary to “refresh” a brand. Alternatively, it may be necessary to adapt a brand to a realignment of the company. In some cases, a figurative mark or a word/figurative mark may contain elements that no longer reflect the company’s identity.